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ELPIS (Enabling the potentials of green growth) is a research project funded by the Academy of Finland 2016-2020. It is a joint research consortium by three universities, Jyväskylä University School of Business and Economics, University of Helsinki Ruralia institute and Jyväskylä University Centre for Interdisciplinary Brain Research (CIBR). In Greek mythology, Elpis is the personification and spirit of hope.